Start a project
Book a call Start a project

Privacy policy

Last updated: 11 November 2026

This policy explains what personal information Abd Brands collects through abdbrands.com, why we collect it, who we share it with, how long we keep it and the choices you have. It is written in plain language and covers only what this website actually does.

Who we are

Abd Brands is a studio for brands, websites, AI automation and digital marketing, with a team in London, UK and Lahore, Pakistan. We are responsible for the personal information collected through this website. For any question about this policy or your information, email hello@abdbrands.com.

What we collect and why

When you send us an enquiry

Our Start a project and Contact forms ask for your first and last name and your email address, and let you add your company or website, a budget, a link, a message and the services you are interested in. You also confirm that we may keep these details to reply to you.

We use this information to reply to you, to prepare a proposal if you ask for one, and to keep a record of our conversation. Your enquiry is stored in our website’s database and sent to our business inbox, and we send you an automatic email confirming that we received it. We do not store your IP address with your enquiry.

To stop spam, the form briefly keeps a coded reference made from your connection. It changes every day, cannot be turned back into your IP address, and is deleted within an hour.

When you use our chat assistant

The questions you type into the chat are kept, without your IP address, so we can see what people ask and improve our answers. We keep the most recent 300 questions; older ones are removed automatically. When our AI assistant is switched on, your question is sent to our AI provider, Groq, to write the answer. Please do not type sensitive personal information into the chat.

To prevent misuse, the chat uses the same kind of daily coded reference as our forms, kept for no more than a day.

When you book a call

Booking a call opens our Calendly calendar inside our site. Calendly collects the details you enter, such as your name, email address and any answers you give, and handles the booking under its own privacy policy. We receive those booking details so we can hold the call with you.

When you message us on WhatsApp or by email

If you message us on WhatsApp, the conversation is handled by WhatsApp under its own terms and privacy policy. Emails you send us are handled by our email provider, Titan. We use what you send to reply to you.

When you browse the site

  • We count visits to each article to show how often it has been read. The count is a single number for each article and is not linked to you.
  • We do not use analytics or advertising cookies, and we do not run third-party tracking scripts on this site.
  • WordPress sets cookies only for members of our team who are logged in. Calendly may set its own cookies if you open the booking calendar.
  • Our hosting provider keeps standard server logs, such as IP addresses, browser type and the pages requested, to keep the site secure and running.

Our legal basis (UK and EU visitors)

  • Steps you ask us to take: replying to your enquiry and preparing a proposal before we agree to work together.
  • Your consent: the checkbox on our forms. You can withdraw it at any time by emailing us.
  • Legitimate interests: keeping the site secure, preventing spam and improving our answers.
  • Legal obligations: keeping the records we must keep, for example for tax and accounting.

Who we share it with

We do not sell or rent your personal information, and we do not share it for advertising. We use these service providers to run our website and business, and they handle information on our behalf:

  • Hostinger: website hosting and database.
  • Titan: business email.
  • Calendly: call booking, if you book a call.
  • Groq: AI answers in our chat, when the AI assistant is switched on.
  • Cloudflare: domain name and network services.

Members of our team in the UK and Pakistan see your information only when they need it to work on your enquiry or project. We may also disclose information if the law requires us to.

International transfers

Our team works from the UK and Pakistan, and our service providers may store information in other countries, including the United States. When information is transferred from the UK or the EU, we use providers that offer recognised safeguards, such as standard contractual clauses, and we take steps to protect your information wherever it is handled.

How long we keep it

  • Enquiries that do not become projects: up to 24 months after our last contact, then deleted.
  • Clients: for the length of the project, and afterwards for as long as we need to keep legal, tax and accounting records.
  • Chat questions: the most recent 300 questions; older ones are removed automatically.
  • Anti-spam references: no more than one day.
  • Emails: as long as needed for the conversation and our records.

Your rights

Depending on where you live, you can ask us to:

  • tell you what personal information we hold about you and give you a copy;
  • correct information that is wrong or incomplete;
  • delete your information;
  • restrict or object to how we use it;
  • send your information to you or another organization in a common format;
  • withdraw your consent at any time.

To make a request, email hello@abdbrands.com. We will reply within one month. If you are in the UK and are not happy with how we handled your information, you can complain to the Information Commissioner’s Office.

If you live in a US state with a consumer privacy law, you can ask us what personal information we hold about you and ask us to correct or delete it. We do not sell your personal information or share it for targeted advertising.

Security

The site uses an encrypted (HTTPS) connection, access to your information is limited to the people who need it, and we use providers that protect the information they handle. No website or system is completely secure, so please avoid sending us sensitive information unless we ask for it.

Children

This site is not intended for children under 16, and we do not knowingly collect their personal information.

Changes to this policy

We will update this page when our practices change. The date at the top shows when it was last updated.

Contact

Abd Brands, London, UK and Lahore, Pakistan. Email hello@abdbrands.com.

Back to top